Viewers gush over Amazon’s Christmas advert that sees a vicar and an imam strike up heartwarming friendship (but is it really better than John Lewis' offering?)

The annual Christmas advert has become as much a part of the festive season as carols and mince pies. And hot on the heels of M&S and John Lewis, the latest retailer to roll out its seasonal offering is Amazon Prime. The online giant went for a tear …
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